Blog

Hear from Glasgow City of Science & Innovation and its partners about the science issues that matter

Glasgow support gives Swipii a platform for success

Swipii

Glasgow’s strong reputation as a creative hub for business is paying dividends for start-up firm Swipii, creators of an award-winning loyalty programme.

The firm’s Senior Marketing Manager, Robert Gillespie, explains how the city’s combination of civic pride and business support has helped its development.

 

“If you can sell in Glasgow, you can sell anywhere.”

Those were the memorable words uttered by a London financier during our management team’s discussions with potential investors a couple of years back.

Our co-founders Chitresh Sharma and Louis Schena launched Swipii in 2014, the aim being to give owners of small brick-and-mortar businesses the power of big brand customer loyalty and automated marketing platforms at an affordable cost.

Chitresh hails from Raipur in India and Louis is Parisian but they met while studying at Strathclyde University, having been attracted to Glasgow by the excellent reputation of the University’s business school and the city’s low cost of living.

Having developed the idea of an iPad-based CRM and marketing platform for independent retailers, they managed to secure investment from a local tech investor.

Glasgow, of course, has a proud heritage as one of the great cities of Europe and the British Empire and as a vital cog in the Industrial Revolution.

While the city’s industry and economy may have changed immeasurably over the last few decades, what has remained constant is its commitment to innovation and enterprise.

Swipii operates in the hyper-local retail space and what we’re seeing is an increasing focus on local entities.

City economies and identities are becoming stronger and people are looking more critically at their immediate communities.

Glasgow is maintaining its reputation as a city with vision and that’s helping it take a position ahead of the curve in building a base for this coming change.

And, as our London financier friend indicated, Glaswegians aren’t always the easiest people to convince. But we’re happy to admit that a combination of in-built scepticism and some honest feedback has been useful in helping us refine our product and hone our business acumen.

Retail is a hugely important sector for the city’s economy and Glaswegians are keen to try new things, a combination which has definitely helped our development.

And the city offers a wealth of opportunities to businesses looking for support.

In our short history, we’ve benefitted from the Start Up Grant, the Glasgow New Business Fund and the Commonwealth Graduate Fund from Glasgow City Council which helped us launch, move into our own office and take on our first employees.

And Scottish Enterprise has also been hugely supportive.

At the beginning of 2017, we announced we had been awarded a £500,000 Regional Selective Assistance grant from Scottish Enterprise, allowing us to expand our operations and target new business.

We currently employ 10 people at our St Vincent Street office, but over the next 12 months that financial backing will help us to recruit a further 45 staff members.

The support we’ve received from the city has been instrumental in our rapid growth.

And we’ve also attracted industry recognition. In 2016, we won Best Customer Loyalty, CRM and Personalisation Category at the UK Digital Experience Awards.

We hope to continue to grow the business as we have been doing, and over the next year alone we expect to grow our client-base of small businesses by 350%. We believe there’s real potential for both Swipii and Glasgow as a creative hub for business.

 

Robert Gillespie is Senior Marketing Manager at Swipii, the award winning and easy-to-use loyalty program you can find and use at all your local businesses with a single card or phone app. Like them on Facebook Swipii, follow on Twitter @Swipiicard or follow on LinkedIn Swipii Labs.

 

The above blog post has been made possible through the generous support of Creative Clyde and the named contributors.


No Comments...


Add a comment

01 08 02 08 Audio Captcha
Add Comment
 

 

What’s happening

This is a living, breathing website with regular updates on news, blogs and events. It’s the place to come back to again and again if you want to know what’s happening in the science and technology world in Glasgow and the West of Scotland.

Subscribe to keep up to date on our latest news, blog posts and events.

News

   

We are hiring! Experienced comms exec wanted

Glasgow City of Science and Innovation is seeking an experienced and ambitious Communications Execut...

Read more...


College shortlisted for four industry awards

City of Glasgow College is in the running for four significant industry awards. ...

Read more...


Glasgow SME wins prestigious physics startup prize

Novosound, the fast-growing Scottish SME and developer of a ground-breaking technique to mass-manufa...

Read more...

Blog

   

Grounds to create global change

To mark International Zero Waste Week Scott Kennedy, co-founder of Revive Eco and member of Industri...

Read more...


Learning to fuel the growth of a more sustainable world

Rachel Clark from the Industrial Biotechnology Innovation Centre (IBioIC) encourages students into s...

Read more...


Glasgow City Region – a new European City Region of Innovation

Glasgow City Region is emerging as a new European City Region of Innovation. Kevin Rush, Director of...

Read more...

Events

   

Science Lates: Fright Night

Halloween-themed adults-only night, which explores the science of blood and organ dissection. Fancy ...

Read more...


Offshore Wind Hackathon

Energy technology hackathon and networking event with a prize pot available. UK-based small business...

Read more...


Black Holes, Exoplanets and Hurricanes

A talk on black holes and extrasolar planet systems....

Read more...

previous post next post