Glasgow City Marketing Bureau’s award-winning Convention Bureau provides a city-wide approach of engaging key agencies within the city and at a national level to bid for major events. It is now one of the world’s most exciting major events destinations, attracting 2.3 million visitors every year. Business tourism has been worth over £1bn to the city’s economy since 2005.
Increasing the flow of tourism to Scotland's canals
The project: Glasgow Caledonian University (GCU) and Scottish Canals are working on a Knowledge Transfer Partnership (KTP) to develop and implement a strategy for increasing tourism on the canals. Funding of £96,700 has been awarded for the new 18-month Knowledge Transfer Partnership between GCU and Scottish Canals.
The challenge: Last year, the Scottish Government unveiled its new policy for Scottish Canals and the organisation published its ten-year vision of ‘Safeguarding our heritage. Building our ...
Glasgow’s reputation as a global centre for scientific conventions
The project: Glasgow’s reputation as a global centre for scientific conventions
The challenge: Raising Glasgow’s profile as a world-class business tourism destination with particular focus on attracting scientific conferences. ...